The website redesign project goal was not only to improve the overall user experience, but to reflect the evolving corporate visual brand, increase conversions, and ensure it remains competitive in a fast-evolving digital world. The redesign was an important step in creating a more intuitive, accessible, and visually appealing site that would help me better engage with clients. I led the visual design implementation of the corporate website redesign launch of 2024, collaborating with both internal developers and external agencies.
Currently, the site is in the phase 1 for a 2.0 visual enhancement, adding interactive elements and use cases for accessibility from the initial site launch. Here is a sneak peek of what is in progress with the agency collaboration.
